If you ask Siri this question, she’ll reply, “You can’t hurry news. This tagline seems to allude to the event occurring one day after the Daylight Saving Time shift in the United States when people set their clocks one hour ahead. It could be for the third year running that Apple is ribbing the press by joking, “Hey, didn’t we just see each other the other day?”.Ģ015 Danny Chadwick/Review Geek March 9: ‘Spring Forward’Īs time passes, the press invitations become less about what will actually be announced at the event. Yet another tagline doesn’t say anything about the products to be announced. Like in 2012, Apple held this event less than six weeks before the last one, and this tagline is a signal that they’re still not done showing off their 2013 product lines. October 22: ‘We still have a lot to cover.’ The “bright” reference most likely ties to the announcement of the iPhone 5c, a budget-friendly smartphone that came in several bright colors. It’s most likely a call to the fact that it hadn’t been long since the last announcement.Ģ013 Casimiro PT/ September 10: ‘This should brighten everyone’s day.’ October 23: ‘We’ve got a little more to show you.’Īnother tagline doesn’t give clues as to what will be presented at the event. All of the announcements were continuing generations of existing product lines. This hint is quite vague, and it’s probably just hype language. The lack of a tagline in this invite hits that Apple wanted you to focus on the image of the guitar with a sound hole in the shape of the company’s logo, indicating a music-themed announcement. But, they were astounded anyway.Īpril 8: ‘Get a sneak peek into the features of iPhone OS 4.0’ Speculation, rumor, and leaks were common for what people then called the “Apple Tablet.” The tagline was a seeming admission that Apple understood everybody knew what was coming. Like the iPhone before it, nobody was shocked to see the unveiling of the iPad. The tagline plays on The Rolling Stones’ 1974 song “ It’s Only Rock ‘n Roll (But I Like It).”Ģ010 DenPhotos/ January 27: ‘Come see our latest creation.’ In this invitation, Apple seems to acknowledge that its beloved laptop lines needed some attention.Ģ009 Hadrian/ September 9: ‘It’s only rock and roll, but we like it.’Īnother music-themed invite for an iPod-heavy event. October 14: ‘The spotlight turns to notebooks’ In this case, the hint alludes to “ The Beat Goes On” by Sonny & Cher. The company often uses song-themed taglines when announcing music-related products. Now one of the industry standard editing programs in Hollywood and worldwide.Īpple’s takeover of the music industry through iTunes, the iTunes Store, and the iPod redefined the company in many ways. In a lighthearted take on the “Lights, camera, action” from film production, this Apple event focused on their media production software, Final Cut. And this tagline perfectly reflects that. Everyone knew it would be significant and continue Apple’s trajectory as an industry trendsetter. Reports and rumors of an Apple smartphone had been circulating for years. While the iPhone was a massive game-changer in the communications and computing worlds, it wasn’t a huge shock when Steve Jobs introduced it. This device, more than any other, set the stage for what Apple would do in the second Jobs era.Ģ007 marleyPug/ January 9: ‘The first 30 years were the just the beginning’ While the tagline tradition started in earnest in 2005, we would be remiss if we didn’t mention one of the most famous Apple events in history: the introduction of the iPod. October 30: 'There's more in the making.'Ģ001 Alena Veasey/ October 23: ‘Hint: It’s not a Mac’ October 22: 'We still have a lot to cover.' September 10: 'This should brighten everyone's day.' October 23: 'We've got a little more to show you.' March 2: 'Come see what 2011 will be the year of' September 1: No tagline in the invitation, just a guitar. January 27: 'Come see our latest creation.'Īpril 8: 'Get a sneak peek into the features of iPhone OS 4.0' September 9: 'It's only rock and roll, but we like it.' October 14: 'The spotlight turns to notebooks' January 9: 'The first 30 years were the just the beginning'
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October 19: 'We unveil Apple's latest pro innovations.'įebruary 28: 'Come see some fun new products from Apple' September 7: '1000 songs in your pocket changed everything.